What started as a 10 year old girl "borrowing" her mom's perfumes became a 26 year relationship with the beauty industry, and a lifelong obsession with the art of fragrance.
Over her career in beauty, Dana has worked alongside perfumers around the world, learning how a fragrance really gets made: the mods, the materials, the emotions, and the moments of instinct that turn a formula into something people can't stop wearing. Along the way, she noticed the category changing: stories and ingredients overlapping, safer juices made for mass likability, fragrances smelling alike.
That realization became Anecdotes by Artists: a brand dedicated to fragrance expression, with no traditional brief, no benchmarks, and no boundaries. Each collection is created by a different Perfumer Artist, free to tell the story they've always wanted to tell, through the ingredients only they would choose.
Fragrances rooted in the artist's own real emotions, memories and obsessions.